Jetzt neu bei Picea: Unsere Wollprodukte
Wolle ist ein Stück gelebte Natur – warm, atmungsaktiv, robust und dabei vollkommen nachhaltig. Mit unseren neuen Wollprodukten holen wir die Kraft der Natur zurück in den Alltag und verbinden traditionelle Herstellung mit modernen Ansprüchen.
Das macht unsere Wollprodukte so besonders
- ✔ Reines Naturprodukt – frei von Chemie, schadstofffrei und hautfreundlich
- ✔ Klimaaktive Eigenschaften – reguliert Temperatur, wärmt im Winter, kühlt im Sommer
- ✔ Pflegeleicht & geruchsresistent – selten waschen, frisch tragen
- ✔ Langlebig & reparierbar – für viele Jahre Freude
- ✔ 100 % biologisch abbaubar & recycelbar – echte Kreislaufprodukte
- ✔ Fördert nachhaltige Weidewirtschaft – Schafe pflegen Landschaften und erhalten Biodiversität
Herzliche Grüße
Euer Michael und HG
Bayrisches Fernsehen
Nachhaltiges Textil-Konzept
Wir freuen uns, Euch unseren Beitrag im Bayerischen Fernsehen vorstellen zu können. Nachhaltigkeit und bewusster Konsum gehen uns alle an! Den Beitrag findet Ihr in der Mediathek: 👉
JETZT NEU!
Everyday Essential T-Shirts
Basic T-Shirts in schwarz und weiß, wie du sie willst. Hammerqualität und ihren Preis WERT! - wie du sie suchst. 👉
collection
Registration for the Spruce Letter
…let me be there.
Manufactured on Demand
Our brand is taking a new approach : our products are only manufactured after the manufacturer has placed an order, unlike traditional textile production, which often begins 18 months in advance. This way we avoid overproduction and reduce waste textiles, as we only produce what is really in demand.
picea X TURNS
Let's go circular!
Our products are recyclable thanks to clever design and responsible material selection – but we go even further! Select "Go circular" at checkout, and the Franconian company TURNS will collect used textiles for every product in your shopping cart, saving them from incineration and export in Germany. Instead, they flow into a new value chain. This way, you reduce textile waste and utilize existing resources. Join us and make a difference!
Local production
Where possible, we produce in Upper Franconia and minimize CO2 emissions through short transport routes. It is only a few kilometers from the development to the production of our blankets and towels. In contrast, textile developers for Far Eastern products often fly halfway around the world several times.
The partnerships with SPORT FRANK, SYMPATEX, TURNS® fiber cycle, Mützeria, Stöhr Knitwear and Weberei Wirth give us the opportunity to sustainably transform the supply chain with new regenerative ideas.
“Moin lieber HG, lieber Michael und Team,nach nun drei Wochen subtropischem Urlaub in Japan möchte ich euch kurz Feedback geben. Die Hose ist luftig und atmungsaktiv, und die Bewegungsfreiheit ist perfekt! Auch eure T-Shirts kleben nicht wie die von anderen Herstellern bei Temperaturen über 30 °C und einer relativen Luftfeuchtigkeit von stets über 80 %. Macht weiter so – ich freue mich auf alles, was noch kommt. Liebe Grüße Jonathan“
Hello! I just wanted to leave you some quick feedback – I recently ordered the Euphoric shorts and three shirts! The shirts are, as always from bleed, superb quality – awesome cotton, they feel absolutely premium. I tried out the pants yesterday while mountain biking – the Econyl fabric is really awesome! Airy, stretchy, breathable, dries quickly, and looks great. Truly a top product for any kind of outdoor sport. Slightly longer legs would be practical for mountain biking, but the knee pads are more of a visual thing. I'm really impressed! 🤩
"Dear HG, thank you very much for the test product! I washed the blanket beforehand, as recommended, and the cotton became even softer afterwards. This blanket is really great to sleep in - and you have the good feeling of resting in a product that is free of chemicals and incompatible colors. The woven spruce is very high quality and the workmanship is first class. An all-round successful product!"
"The fit of the organic cotton T-shirt is fantastic! It fits perfectly and is incredibly comfortable to wear. The quality of the material is impressive across the board - soft, breathable and environmentally friendly. Thank you for the great test product, I will definitely recommend it!"
"We are delighted to work with the two founders of Picea, HG and Michael. Their focus on high-quality, honest products that create real added value for the customer never ceases to amaze us. As Weberei Wirth, we are proud of our trusting business relationship and look forward to developing many more textile value-added products together in the coming years."
"The organic cotton blanket is a wonderfully comfortable product! The quality of the blanket is first-class - you immediately notice the high-quality weaving. It is extremely comfortable and soft, perfect for snuggling up in. Thank you for the great test product, I am delighted!"
Partnerships
Gift idea
Small gift tip - our voucher for your loved ones!
picea
Franconian Jacket - Wolljacke Braun
Franconian Jacket - Wolljacke Braun
XS
Sport-Frank e.K.
Lorenzstr. 22
95028 Hof
Germany
